Your online shop should sell, not just exist.
Every second of load time costs conversions. Every generic product page loses customers. I build online shops that load fast, rank well and actually drive revenue.
Why most online shops fail
The majority of online shops are built on bloated systems: slow load times, generic templates, no search engine strategy. The result is bounce rates above 70% and conversion rates below 1%.
At the same time, expectations keep rising. Customers compare your shopping experience to Amazon and Zalando. If your shop takes three seconds to load or looks bad on mobile, they buy elsewhere.
The solution is not another plugin or a new theme. The solution is an architecture designed from the ground up for performance, discoverability and conversion.
Performance is not a nice-to-have
The numbers are clear: speed and user experience determine revenue.
+2%
Conversion per second
Every second faster load time increases the conversion rate by 2%
75%
Mobile Commerce
Three out of four purchases in 2026 happen on a smartphone
92%
Headless Adoption
The majority of successful brands rely on modular, API-driven systems
+40%
Revenue through AI
Personalization through AI increases revenue by up to 40%
What makes a shop successful
Not a template builder, but a well-thought-out architecture for sustainable e-commerce success.
Headless Commerce
Frontend and backend decoupled. That means: maximum design flexibility, independent scaling and load times traditional shop systems cannot match.
AI-Powered Product Images
Professional product photos without expensive shoots. AI generates consistent, high-quality images and optimizes existing ones - scalable to hundreds of products.
Performance Optimization
Core Web Vitals in the green, optimized image formats (WebP/AVIF), edge caching and lazy loading. Every millisecond counts - especially on mobile.
E-Commerce SEO
Structured product data (Schema.org), clean faceted navigation without duplicate content, canonical URLs and optimized category pages - so Google finds your products.
AI Product Descriptions
Unique, SEO-optimized product copy at the push of a button. AI generates compelling descriptions that sell and rank - no copy-paste from the manufacturer.
Conversion Optimization
Data-driven optimization of product pages, checkout flow and shopping cart. A/B testing, heatmaps and analytics integration for measurable improvements.
What you actually get
No empty promises - concrete features that set your shop apart from the competition.
Product pages that sell
High-quality product presentation with zoom, gallery and 360-degree views. Structured data for rich snippets in Google. Compelling product copy and clear calls to action.
Frictionless checkout
Minimal checkout process with guest purchase option, auto-fill and all common payment methods (Stripe, PayPal, Klarna). Fewer steps, fewer drop-offs, more revenue.
Analytics and tracking
GDPR-compliant analytics integration with server-side tracking. Conversion tracking, funnel analysis and e-commerce events - so you know what works and what does not.
Mobile-first design
75% of purchases happen on smartphones. Every page, every element, every checkout step is developed for mobile first and scaled up from there.
Premium Product
Modern Shop Technologies
Not a monolithic system, but a modular architecture where each component does its job optimally.
Astro / Next.js
High-performance storefronts with server-side rendering and static generation. Zero JavaScript where possible, full interactivity where needed.
Headless CMS / PIM
Manage product data centrally and deliver it via APIs to any frontend. Strapi, Sanity or your existing PIM system.
Stripe / PayPal / Klarna
Secure payment processing with all major providers. PCI-DSS compliant, minimal checkout friction, subscriptions supported.
EU Infrastructure
Hosting on European servers for GDPR compliance, low latency and data sovereignty. No routing through US servers.
AI Integration
Automated product image generation, personalized recommendations and intelligent search - AI as a core part of the shop architecture.
API-First
Every component accessible via APIs. ERP systems, inventory management, shipping providers - everything integrates seamlessly.
From idea to profitable shop
A structured process that ensures your shop not only looks good, but actually sells.
Analysis
Understanding the business model, target audience and competition. Defining technical requirements and integrations.
Strategy
Architecture decision, tech stack selection and conversion strategy. SEO concept and information architecture.
Development
Iterative implementation with regular reviews. Performance testing and conversion optimization from day one.
Launch
Deployment on EU infrastructure, payment testing, SEO validation and final performance check before go-live.
Growth
Ongoing optimization based on real data: A/B tests, conversion tracking and iterative improvements.
Solutions for your industry
Looking for a different focus? These industry solutions might be a fit for you too.
SMEs
Digital transformation, AI automation and a modern web presence for established companies.
Learn moreStartups & founders
Fast to MVP, a solid technical foundation and a scalable base for young companies.
Learn moreService providers
Less admin, automated workflows and more time for your clients.
Learn moreWeb development
Fast, custom-built websites and shops without page-builder compromises.
Frequently Asked Questions About E-Commerce
Answers to the most important questions about online shops, technology and costs.
Why not WooCommerce or a standard Shopify theme?
What does a custom online shop cost?
How long does it take to build an online shop?
Can I manage products myself?
Does it work with my existing inventory system?
How is the shop optimized for search engines?
Ready for a shop that sells?
In a free initial consultation I analyze your business model and show you which architecture and strategy will have the biggest impact on your revenue.